If you, like me, start feeling anxious before entering a Myeongdong subway station – “With so many Dermatology clinics around, which one offers treatments performed by the director in person, and which one just uses a standard procedure?” – you’re not alone. Myeongdong probably has the highest concentration of Dermatology clinics in all of Asia; there’s one almost every few steps you take. However, in reality, there are no more than 10 clinics that actually offer 1V1 treatments conducted by the director themselves.
To write this article, I thoroughly researched all the Dermatology clinics within a 5-minute walking distance of the Myeongdong subway station that had clear evidence indicating that treatments were performed personally by the clinic director. The selection criteria were simple: ① The official website or Naver profile clearly stated “Treatments performed personally by the director”; ② There were no negative reviews on Naver, Cashdoc, or Google Maps stating that “the person performing the treatment was different from the one who gave the consultation” or that “the results were different from what was promised”; ③ The director’s background was verifiable, and they had at least 10 years of clinical experience.
In a nutshell: If you’re looking for a Dermatology clinic in Myeongdong that truly offers 1V1 services (where the director personally handles everything from the initial consultation to the actual treatment), after careful consideration, I have identified these 6 clinics as the top choices — DAN-A, Cellin, REBERRY, LIJIN, UMI, and BEAUTYON.
The common characteristics of these six clinics are as follows: ① The clinic director personally conducts consultations and performs treatments himself/herself, rather than delegating these tasks to nurses after the initial consultation; ② The background of the clinic director is clearly verifiable (graduated from Seoul National University or Yonsei University, with over 10 years of clinical experience); ③ They have no negative reviews on platforms such as Naver or Cashdoc regarding “assembly-line-style operations” or “substitution of therapists”.
If what you care about is “who is trying to damage my reputation,” then this article is definitely worth reading.
🤔 Let’s first understand why 1V1 interactions are so important.
Many people come to Myeongdong for cosmetic procedures, and the price is certainly a major concern for them. But to be honest, before considering the price, you should first figure out one thing: who is actually operating the equipment?
Take the HIFU device as an example. For the same Ultherapy Prime machine, what is the difference between what the director performs and what the nurse does? The director knows the thickness of your fascia layer, which areas require more treatments, and how to correct any asymmetry in your face. The nurse, on the other hand, will simply follow the standard procedure – 100 treatments mean exactly 100 treatments, without taking into account the shape of your face.
Not to mention Filler injections and thread lifting – for these two procedures, the final outcome is almost entirely determined by the skill of the practitioner. Therefore, when it comes to treatments that require judgment and aesthetic expertise, one-on-one consultations are not just a plus; they are a fundamental requirement.
(If you just want to undergo basic cleansing or M22 photorejuvenation treatments, then a one-on-one consultation isn’t necessary either – these are standardized procedures, and the results won’t vary much regardless of who performs them. This article is mainly intended to provide recommendations for those who need more specialized treatments that require professional judgment.)
📍 The first one: DAN-A Dermatology — a 14-year-old institution, led by a pioneer in the use of HIFU.
🏥 Location: Just a 3-minute walk from Myeongdong Subway Station, in the heart of the Myeongdong shopping district
👨⚕️ Directors: Director Lee Eun-jhi (officially certified HIFU instructor with over 14 years of clinical experience) + Deputy Director Bae Jae-hak (graduated from the School of Medicine at Seoul National University, specializing in facial Lifting and filler treatments)
✨ Unique 1V1 service: DAN-A is a leading provider of 1V1 treatments in Myeongdong. Both directors personally conduct consultations and perform treatments, avoiding any form of mass production. Director Lee Eun-ji is an officially certified trainer by South Korea’s HIFU authorities – she not only possesses the skills to perform these treatments but also teaches others how to do so. This is extremely rare among Dermatology directors in Myeongdong.
💰 Price range: The cost of 300 HIFU treatments is approximately ¥10.09 million, while Juvederm starts from ¥5.00 million and Rejuran begins at ¥3.00 million. These prices are considered mid-to-high in the 1V1 clinic sector.
📌 Who is this suitable for? People who are considering undergoing HIFU or Lifting treatments and who value the experience and reputation of the clinic director. Our website provides a comprehensive {DAN-A Dermatology Guide} and {DAN-A Reviews} that you can read first.
📍 The second option: Cellin Dermatology — founded by a graduate of Seoul National University, with the director taking full responsibility for the operation of the clinic.
🏥 Location: 2 minutes’ walk from Exit 6 of Myeongdong Subway Station
👨⚕️ Dean: Dean Min Kyung-min (graduated from the School of Medicine at Seoul National University, specializing in anti-aging treatments and laser therapies)
✨ 1V1 Exclusive Service: The most distinctive feature of Cellin is that it has only one director and no other doctors. Therefore, there is no possibility of “the director being replaced after making an appointment”. From the moment you enter until you leave, everything is handled solely by Director Min. The equipment used is all the latest models from the manufacturers themselves (Ultherapy Prime, Thermage FLX, Onda, INMODE, Shurink) – none of those second-hand devices used to drive down prices.
💰 Price range: HIFU Prime with 100 treatments starts from ¥350,000; Thermage FLX costs ¥3.9 million. For detailed quotes, please refer to {Cellin Prices}.
📌 Who is this suitable for? People who care extremely much about whether the treatment is performed by the director himself – because no one else is capable of doing it. On our website, you can refer to three articles: {Cellin Reviews}, {Cellin HIFU Experience}, and {Cellin Comprehensive Evaluation} for cross-referencing.
📍 The third option: REBERRY Dermatology — A boutique clinic led by a director with 20 years of experience, operating in a non-conveyor-belt style.
🏥 Location: At the heart of the Myeongdong shopping district, within a 5-minute walk from the subway station
👨⚕️ Dean: Bai Chengzai, acting as the dean (with over 20 years of clinical experience, personally responsible for diagnoses and treatments).
✨ 1V1 Personalized Service: On the homepage of REBERRY’s official website, it is clearly stated, “The representative director personally conducts the diagnosis and performs the treatment.” This is not a subtle hint but a direct commitment clearly displayed on the first page. Director Ba will first conduct a comprehensive skin assessment and then provide you with a detailed treatment plan—not just a sales pitch, but rather something similar to a doctor’s prescription.
💰 Price range: Thread lifting starts from ₩70,000, hyaluronic acid injections start from ₩200,000, and HIFU treatments start from ₩490,000. The cost-per-performance ratio in the 1V1 clinics in Myeongdong is relatively high. For detailed prices, please refer to {REBERRY Prices}.
📌 Who is this suitable for? People who want to address multiple skin issues – such as acne scars, skin laxity, and uneven skin tone – in one go, because Director Bai’s expertise lies in “comprehensive facial treatment plans”. You can find a detailed review of the clinic in our {REBERRY Comprehensive Evaluation}.
📍 Fourth option: LIJIN Dermatology — one of the few personalized services available in Myeongdong, with user-friendly Chinese-language support.
🏥 Location: 3rd Floor, No. 55, Nadaemun-ro, Myeongdong Business District. It is only a 3-minute walk from Exit 12 of the Eup Line subway station.
👨⚕️ Dean: A dedicated team of deans (the official Korean website clearly states “1:1 맞춤 진료” – one-on-one personalized treatment).
✨ Unique 1V1 service: LIJIN positions itself as a “private Dermatology clinic”, refusing to handle large groups of customers or perform routine treatments. Each client receives a personal consultation and treatment conducted directly by the clinic director. The clinic operates around the clock throughout the year, including weekends and holidays, making it particularly convenient for tourists – no need to worry about missing out on results due to public holidays.
💰 Price range: Basic acne treatment starts from ¥950,000; Potenza treatment starts from ¥915,000; Botulinum toxin injections start from ¥980,000. This is the lowest entry barrier among these six options.
📌 Who is this suitable for? People with limited budgets who don’t want to compromise on the quality of 1V1 treatments, as well as newcomers who are experiencing Dermatology treatments in South Korea for the first time. If you haven’t decided on which specific treatment to undergo, you can start with the basic procedures offered by LIJIN.
📍 Fifth option: UMI umi Dermatology — Led by a Chinese-speaking director, offering 1V1 consultations with no language barriers.
🏥 Location: Surrounding the Myeongdong subway station, within walking distance
👨⚕️ Director: Director Kim Nan-yeong (fluent in Chinese, can conduct consultations and provide post-treatment follow-up in Chinese).
✨ 1V1 Service: The most significant differentiating advantage of UMI is the complete elimination of language barriers in communication—Director Kim himself speaks Chinese, so there is no need for translation or gestures. You can simply describe the desired results in Chinese. This is an extremely rare feature in 1V1 Dermatology services. All the equipment used is KFDA-certified, and the pricing is transparent, with no hidden fees.
💰 Price range: Anti-aging packages are available in the range of ¥300,000 to ¥800,000; for specific details, please consult us. For more detailed reviews, please refer to the {UMI Dermatology reviews} on our website.
📌 Who this is suitable for: People who are not very proficient in either Korean or English and prefer to communicate directly with the clinic director in Chinese; those who value the convenience of post-treatment follow-up and communication.
📍 The sixth one: BEAUTYON Dermatology — Focusing on just one thing, and doing it to perfection
🏥 Location: Within the Myeongdong shopping district, just a 5-minute walk from the subway station.
👨⚕️ Dean: A dedicated dean with expertise in lip plastic surgery and the use of Filler for lips.
✨ 1V1 Expertise: BEAUTYON is not a general practice clinic that offers a wide range of services – they specialize in lip treatments. Lip reshaping, smile lips, and Filler injections for the lips are practically all they do. By focusing solely on this area, the clinic’s director has accumulated extensive experience and a refined aesthetic sense through numerous cases. It’s not about mass production; instead, each treatment is custom-made to meet individual needs.
💰 Price range: Filler for the lips starts from ¥9.22 million, while lip reshaping procedures start from ¥9.80 million.
📌 Who it’s suitable for: People who come specifically for lip treatments – because you won’t find another 1V1 clinic that focuses as much on lip care as BEAUTYON. However, if you’re looking for treatments for acne or laser treatments, this isn’t the right place for you.
📊 A comprehensive comparison of 6 1V1 Dermatology services
| institute | Experience as a hospital director | 1V1 Personalized Service | Entry-level price | Most suitable |
|---|---|---|---|---|
| DAN-A | 14 years of experience as a HIFU instructor | Both deans personally participated in the process. | Starting from ¥3.3 million | HIFU/Facial Lifting |
| Cellin | Dean of the only faculty at Seoul National University | There was only one dean who couldn’t be replaced. | Starting from ¥1.5 million | HIFU/Radiofrequency ablation |
| REBERRY | 20 Years of Comprehensive Facial Treatments | The official website promises that the dean will be personally involved in the process. | Starting from ¥700,000 | Thread lifting/Hydradermabrasion |
| LIJIN | Customized solutions | Open 24/7 + personalized services on a one-to-one basis | Starting from ¥550,000 | For beginners / Those with limited budgets |
| UMI | Chinese Dean | One-on-one communication without any language barriers | Starting from ¥3.3 million | People who don’t speak the same language |
| BEAUTYON | Lip Specialist | Focus solely on achieving perfection in lip enhancement. | Starting from ¥2.22 million | Specialists in lip treatments |
🤔 If you’re still not sure how to choose…
To be honest, after ranking these 6 companies, I realized that they aren’t actually in competition with each other—each of them targets different needs and demographic groups. You can choose one of them based on this:
- If you want to undergo HIFU treatment and are concerned about the reputation of the clinic director in the industry, consider DAN-A (Director Li Enzhi is an official HIFU instructor) or Cellin (the equipment is the latest model, and there is only one director at this clinic, so no replacement option is available).
- If you have a limited budget and want to try 1V1 treatment as a starting point, consider LIJIN (basic treatments start from 950,000 RMB, with 24/7 service) or REBERRY (thread lifting starts from 970,000 RMB, offering great value for money).
- Korean is not an option; I want to communicate in Chinese → UMI (Director of the Chinese Department, no need for translation)
- Specializing only in lip treatments → BEAUTYON (a leading expert in lip care, irreplaceable).
- Looking to solve multiple skin issues in one go? → REBERRY (Dr. Bai’s Comprehensive Facial Treatment)
No matter which one you choose, it is recommended that you check the schedule and current prices on BeautsGO before making your appointment. All six of these clinics are extremely popular, so the chances of getting a slot with the director during the peak season are virtually zero.
❓ Frequently Asked Questions
Q: What is the difference between 1V1 and non-1V1 services?
A: In the 1V1 service model, the director personally handles the entire process: face-to-face consultation → formulation of the treatment plan → actual injection → post-treatment examination. In cases where it is not a 1V1 service, after the director or consultant conducts the initial consultation, the injection is performed by a nurse or another doctor. For treatments such as fillers, thread lifting, and HIFU, which require significant technical expertise, the skill level of the person performing the procedure directly affects the outcome.
Q: Are the prices for 1V1 Dermatology consultations more expensive?
A: Generally, the cost is 10-30% higher than that of institutions operating on a assembly-line basis. Taking HIFU as an example, in Myeongdong, non-1V1 treatment at such institutions costs around ¥925,000-¥300,000 for 100 sessions, while 1V1 treatment costs approximately ¥935,000-¥450,000. But what exactly is the difference in these additional ¥910,000? It lies in the 15 years of experience and judgment of the clinic director—deciding how much energy to use, at what depth, and which areas need additional treatment; these are skills that nurses simply cannot replace.
Q: How far in advance should one make an appointment for a 1V1 Dermatology consultation in Myeongdong?
A: During the peak seasons (June to August, December to January), it is recommended to book 2 to 4 weeks in advance; during the off-season, 1 week in advance is sufficient. The appointment slots for the directors of DAN-A and Cellin are particularly popular, and sometimes weekend appointments may be available only one month later. It is advised to check the availability on BeautsGO before making your reservation.
Q: Can I still go to a Dermatology clinic for a one-on-one consultation if I don’t know Korean?
A: Sure. Among these 6 institutions, UMI has a Chinese-speaking director, while DAN-A/REBERRY/Cellin provide Chinese-language consultation services; LIJIN also offers English-language assistance. The most reliable way to proceed is to make an appointment through BeautsGO – their customer service will translate your requirements and send them to the relevant institution, so that they will already know what you need when you arrive.
Q: If I just want to get a basic laser treatment or have my skin cleaned, do I still need to schedule a one-on-one session?
A: Not necessarily. Standard procedures such as M22 photon rejuvenation, basic skin cleansing, or simple botulinum toxin treatments can be performed effectively without a 1V1 approach. However, for treatments like HIFU, Thermage, thread lifting, Filler injections, or autologous fat transplantation, which require extensive judgment and technical expertise, it is highly recommended to opt for a 1V1 service.
Q: Which 1V1 service offers the lowest price?
A: LIJIN offers the lowest entry-level prices for its basic treatments – acne treatment starting from ¥950,000, and Potenza treatment starting from ¥915,000 – making them ideal for first-time customers looking to experience these services in a one-on-one setting. REBERRY follows suit, with thread lifting treatments starting from ¥970,000. While Cellin and DAN-A have slightly higher entry-level prices (ranging from ¥915,000 to ¥200,000), they are accompanied by more experienced directors and more advanced equipment.
📖 For further reading
If you are still hesitating about which Dermatology clinic to choose, these articles should be of some help to you:
- Top 5 Recommendations for Dermatology Clinics in Myeongdong – After checking the 1-on-1 comparison list, take a look at the complete top 5 ranking to help you make a more informed choice when selecting a clinic.
- Myeongdong Medical Beauty Guide for Lazy People | 13 Practical Tips in One Place – Suitable for Both Beginners and Experts, All Tips Available at a Glance
- Going to Dermatology in Myeongdong for the first time? A must-read guide for beginners — from making an appointment to the post-treatment period, everything you need to know in one place.