Is it the same for you too? When you search for “HIFU treatments in Myeongdong” online, all that comes up are ads and sponsored content. It’s completely impossible to tell which doctors are actually reliable.
To write this article, I spent several days researching the clinics and doctors in the Myeongdong area that offer HIFU Lifting services. (For a comprehensive ranking of services in Myeongdong, you can refer to “Myeongdong TOP5”). I didn’t just randomly select a few options and put them on a list; instead, I carefully checked each doctor’s qualifications, treatment techniques, and real customer reviews. I even went ahead and inquired about the prices personally.
In the end, three doctors who are most representative in the field of HIFU treatment in Myeongdong were selected: Dr. Lee Eun-ji, the representative director of DAN-A Dermatology (a veteran in anti-aging treatments for 14 years); Dr. Baek Seung-jae, the representative director of REBERRY Reberry (specializing in energy-based anti-aging treatments); and Dr. Bae Jae-hak, the vice director of DAN-A Dermatology (representing the highest-value option among director-level treatments).
Below is a comprehensive comparison I have prepared – including the qualifications of each doctor, their specific techniques in using the HIFU device, the price ranges, and the types of patients they are suitable for. After reading this, you should be able to decide whom to choose.
In a nutshell: If you value a doctor’s experience and meticulous technique the most, choose DAN-A’s Li Enzhi – a veteran in HIFU treatment for 14 years. If you want the combined benefits of HIFU and Thermage for dual rejuvenation, opt for REBERRY’s Baek Seung-jae, who specializes in energy-based anti-aging treatments. If your budget is limited but you don’t want to compromise on results, consider DAN-A’s Bae Jae-hak – the most cost-effective treatment provided by a director-level practitioner. Each of these three options has its strengths; there is no absolute “best” choice – only the one that suits you best.
When choosing a doctor who uses HIFU, these three aspects are far more important than the price.
To be honest, many people consider only one factor when choosing to undergo HIFU treatment – the price. But I would like to say that for a procedure like HIFU, it is far more important to determine “who will perform the treatment” than “what kind of equipment will be used”.
Why? Because the principle of HIFU is to use high-intensity focused ultrasound to precisely heat the SMAS fascia layer, thereby stimulating the regeneration of Collagen. This process requires physicians to have a deep understanding of anatomy and precise technical skills. The same device can produce very different results when used by different physicians: if the energy is applied too superficially, there will be no effect; if it is applied too deeply, nerves may be damaged; and if the distribution of energy pulses is unbalanced, some areas may receive excessive treatment while others receive insufficient stimulation.
Therefore, when evaluating a doctor who uses HIFU, I focus on three key aspects:
- Experience and expertise: How many years of experience do they have? Do they specialize in anti-aging treatments, or do they offer a range of services? Do they hold any brand certifications (such as being an official Key Doctor for Ulthera)?
- Technique and style: Is it a standardized, streamlined approach, or is a customized plan tailored to each individual’s facial structure? What is the logic behind the distribution of hair follicles and the adjustment of energy levels?
- Price transparency: Are the prices made public? What are the differences in quotes for different hair transplant volumes/plans? Are there any hidden fees?
The three deans quickly compared the data side by side: one table made all the differences clear at a glance.
| Comparative dimensions | DAN-A, Li Enzhi | REBERRY Baechung-jae | DAN-A, Pei Zaihe |
|---|---|---|---|
| Medical qualifications | With 14 years of experience in anti-aging treatments, this exper t in HIFU technology is truly a pioneer in this field. |
A member of the Korean Association of Aesthe tic Plastic Laser Surgery specializing in energy-based anti-aging treatments |
15 years of clinical experience after graduating from the S chool of Medicine at Seoul National University |
| Key equipment | Ulthrea Titan HI FU OligioX |
The Ulthrea HIFU: The Gold en Rush of Magi ONDA |
Ulthrea, Rejur an, and Juvederm |
| The price of HIFU | 15 million to 2.5 million yen | 12 million to 2.5 million yen | 600,000 to 800,000 yen |
| Technical style | With precise technical controls, e very shot is accurately targeted. |
Precise and powerful, with personalized energy regulation capabilities |
Proficient in delivering effecti ve facial lifting treatments with a steady and skilled approach. |
| Suitable for | With a generous budget at your d isposal, you can pursue the ultimate experience. |
If you want to pursue various energy-related projects, it’s essent ial to have a comprehensive plan in place. |
With a limited budget, t his is my first time using the HIFU device. |
| High difficulty in making appointments | ⭐⭐⭐⭐⭐ Please reserve 2 weeks in advance. |
⭐⭐⭐ Please res erve 1 week in advance. |
⭐⭐⭐ Please res erve 1 week in advance. |
| Chinese services | ✅ Available | ✅ Available (including WeChat Pay) | ✅ Available |
🏆 DAN-A, Representative Director Lee Eun-jhi: The “living fossil” of HIFU treatments in Myeongdong
If I were to recommend only one HIFU specialist in Myeongdong, I would without hesitation say: Lee Eun-ji.
Why her?
Dean Lee Eun-ji has been dedicated to the field of anti-aging for a full 14 years. Since HIFU became popular in South Korea 14 years ago, she has personally operated this technology throughout that entire period. She is not the kind of doctor who starts learning only after new equipment is introduced; rather, she has been a seasoned professional since HIFU first entered the South Korean market.
Moreover, she is not just an “operator” – she is also the official Key Doctor for international brands such as Ulthera, Rejuran, and Microcrystalline Ceramic. This means that these brands have invited her to train other physicians. There are very few physicians of this caliber in Myeongdong.
What makes her technique using the HIFU device so special?
I studied a large number of her cases and evaluations and identified three key concepts: precision, no waste, and attention to detail.
- Not wasting a single drop of energy: She will precisely adjust the location and depth of each injection based on the specific layers beneath your skin, and use different needles for different areas—instead of applying the same treatment to the entire face, she ensures that each region receives the most suitable settings.
- Pain management is taken to the extreme: when administering Rejuran, she uses a new needle after every 1 centum core of injection, simply to minimize bruising and discomfort for the patient. Such attention to detail is something that most doctors do not bother with, as it is considered too time-consuming.
- Enhanced by innovative techniques: Her unique “canopy-shaded fixation method” for nasal thread sculpting is highly renowned in the industry. This technique uses 3 to 4 threads to stabilize the tip of the nose and approximately 10 threads to shape the bridge of the nose, providing strong support while achieving a delicate and refined result.
If you have read the articles written by other doctors from DAN-A, you will know that the overall technical level of this clinic is very high, and Li Enzhi is the driving force behind it.
⚡ Representative Director of REBERRY Bai Chengzai: The “Comprehensive Planner” for Energy-Based Anti-Aging Solutions
If Li Enzhi can be described as a “technologist specializing in HIFU”, then Ba Chengzhai is undoubtedly a “comprehensive expert in energy-based anti-aging treatments”.
What is the biggest difference between him and Li Enzhi?
Li Enzhi’s strength lies in taking a single device to its ultimate perfection—the HIFU is simply the HIFU, with each treatment being precisely targeted down to the millimeter. Baek Seung-jae’s strength, on the other hand, lies in his ability to combine various energy-based treatments in a tailored plan. He won’t just suggest using the HIFU; instead, he will consider your facial structure and develop a comprehensive treatment plan that includes HIFU, Thermage ONDA, and other supplementary therapies.
The logic behind this is as follows: HIFU focuses on deep lifting (targeting the SMAS fascia layer), while Thermage ONDA achieves full-layer tightening (uniform heating from the epidermis to the dermis). When used together, one mechanism lifts the skin while the other tightens it, resulting in a more comprehensive effect than using either treatment alone.
The unique features of his technique
The term most frequently used in online reviews to describe him is “precise, decisive, and powerful” – his techniques are quick and efficient, while his control over the intensity of the treatment is also extremely precise. He adjusts the energy level and the number of treatments based on the thickness and degree of sagging of your facial fat, rather than following a one-size-fits-all approach.
There is also one detail that I think adds a lot to his performance: he communicates in a very meticulous way during the procedure. He will inform you in advance that “this area might feel a bit sore next” or “this part might get warm,” which really helps to make you feel comfortable throughout the whole process. For someone doing HIFU for the first time, this is extremely important.
For the complete price list of REBERRY, please refer to this detailed price record. In addition to HIFU, the quotes for thread lifting and hyaluronic acid injections are also included.
💰 DAN-A, Vice President Pei Zaihe: The top choice for those with limited budgets but who don’t want to compromise on quality
The third person we would like to introduce is Deputy Director Pei Zaihe. His situation is rather unique – he works at the same clinic as Li Enzhi, but their roles and focuses are completely different.
Pei Zaihe’s positioning: DAN-A’s “best value for money option”
Pei Zaihe graduated from the School of Medicine at Seoul National University and has 15 years of clinical experience. His expertise lies in facial lifting and anti-aging treatments—he is not a general practitioner who deals with a wide range of medical issues, but rather, like Lee Eun-ji, he specializes in the field of anti-aging therapy.
However, the key difference lies in the price: Pei Zaihe’s HIFU treatment is priced between 9.6 million and 800,000 won, which is nearly half lower than Li Enzhi’s range of 9.15 million to 2.5 million won. Why is that? Because Pei Zaihe is the deputy director, not the director himself; therefore, there is an inherent difference in the pricing structure. Yet, the technical quality of the service provided is by no means inferior.
I previously wrote a detailed introduction to Vice President Pei Zaihe, which included his full resume, areas of expertise, and patient reviews. In short, if you want the technical quality provided by DAN-A but have a budget of less than 9.8 million yuan, Pei Zaihe is your best choice.
If you want to know the complete prices of DAN-A, you can also refer to the price list of DAN-A in Myeongdong (updated in 2026).
⚠️ Before choosing a doctor who uses HIFU, be sure to avoid these 3 common pitfalls.
⚠️ Pit 1: Only focusing on price and ignoring the number of hair grafts
The prices of HIFU treatments in Myeongdong range from 9.35 million won to 92.5 million won. The cheaper option might be the “300-shot basic package”, which is only sufficient for treating half of the face, while the more expensive option could be the “800-shot full-face + neck package”. Simply comparing prices is meaningless; it is essential to clarify exactly how many shots are included in the price and which areas will be treated.
→ How to avoid this: When consulting, directly ask “How many HIFU treatments are included? Which areas will be treated?” and write down the answers for comparison. Generally, for a full-face treatment with HIFU, 500–800 treatments are recommended; fewer than 300 treatments are usually only sufficient for partial areas.
⚠️ Pit 2: You make an appointment with the director, but another doctor ends up performing the procedure.
This is nothing unusual in Myeongdong – when making an appointment, patients are often told that the clinic director will perform the treatment personally, only to discover upon arrival that another doctor will actually carry it out (“The director is not available today” or “For this specific area, we have specialized doctors”). Among the three recommended clinics, the appointment processes at Lee Eun-ji’s and Baek Seung-jae’s clinics are relatively transparent, but it is still advisable to confirm these details clearly before making an appointment.
→ How to avoid this: When making a reservation through BeautsGO, be sure to specify that “the treatment will be performed personally by Director XXX” and reconfirm this 24 hours before the appointment. If the doctor assigned changes at the time of your arrival, you have the right to refuse the service and request a rescheduling.
⚠️ Mistake 3: Confusing HIFU with Thermage and performing the wrong treatment.
HIFU = lifting (pulling the skin upwards), Thermage = tightening (making the skin look fuller). If your problem is “drooping cheeks or blurred jawlines”, HIFU is the right choice; if your issue is “loose skin or enlarged Pores”, Thermage is more suitable. Choosing the wrong treatment not only wastes money but also fails to address your actual problems.
→ How to avoid this: When seeking consultation, make sure the doctor clearly explains whether “my facial issues are mainly caused by sagging or loose skin,” and then choose the appropriate treatment based on the doctor’s assessment. This is precisely where Baek Seung-jae’s expertise lies—he will help you distinguish between these problems and develop a customized treatment plan for you.
👍 Overall advantages and disadvantages of using HIFU in Myeongdong
| ✅ Advantages | ⚠️ Disadvantages |
|---|---|
| 👍 With 14 years of experience, Li Enzhi is a veteran in the field of HIFU treatment, and her techniques are extremely delicate. | 👎 It’s extremely difficult to schedule an appointment with Li Enzhi; during peak times, you need to book at least 2 weeks in advance. |
| 👍 Baek Seung-jae specializes in energy-based anti-aging treatments, combining HIFU with Thermage for enhanced results. | 👎 The price of Bae Seung-jae’s REBERRY treatment is relatively high; the cost for a full-face HIFU procedure starts at ₩1.2 million. |
| 👍 Pei Zaihe is highly skilled in facial lifting procedures, and his prices are much more affordable than those of the representative director. | 👎 Pei Zaihe is the deputy dean, so some high-end procedures need to be carried out by the dean himself. |
| 👍 All three locations are within walking distance of the Myeongdong subway station, making it very convenient for foreigners to make reservations. | 👎 The market prices of HIFU treatments in Myeongdong vary greatly (ranging from ₩3.5 million to ₩92.5 million), so it’s necessary to do some research beforehand. |
| 👍 All services come with Chinese consultation options, ensuring smooth communication for everyone. | 👎 Three of these places are usually closed on Sundays, so you need to pay attention to their opening hours when planning your itinerary. |
Who is suitable for undergoing HIFU treatment in Myeongdong? And who is not?
| dimension | Suitable | Not suitable |
|---|---|---|
| Requirements | ✅ Want to undergo HIFU for deep lifting and to improve the contours of your jawline? | ❌ What I actually want to do is HIFU, not the HIFU device that is mainly used for lifting the skin; rather, I am interested in the HIFU treatment that focuses on skin tightening. |
| Budget | ✅ ₩350,000 to ₩92.5 million (varying depending on the clinic and the number of treatments performed) | ❌ Below ₩300,000 (the basic price for HIFU treatments in Myeongdong starts at ₩350,000) |
| Experience | ✅ Whether it’s your first time undergoing medical beauty treatments or you have already had some experience before, all three doctors will conduct a thorough in-person consultation. | ❌ — |
| Language | ✅ If you have basic Korean language skills or use translation apps, all three options offer Chinese-language services. | ❌ — |
| Recovery period | ✅ — | ❌ If you have an important event scheduled within 2 weeks after the procedure (minor swelling may occur). |
| Age | ✅ — | ❌ Those under 25 years old or whose skin does not show obvious signs of relaxation (HIFU is more suitable for people over 30 who experience skin laxity). |
How should people in different situations make their choices?
- If you have a sufficient budget (over ¥15 million) and care about the qualifications of the doctor, choose DAN-A’s Li Enzhi. Her 14 years of experience in anti-aging treatments are not in vain; her meticulous techniques—precise application of each treatment and the use of different instruments for different areas—ensure that every penny spent yields tangible results.
- If you want to combine HIFU with ONDA Thermage for better results, choose REBERRY Baek Seung-jae. He specializes in energy-based anti-aging treatments and has a thorough understanding of how to combine HIFU with ONDA Thermage, allowing him to customize a dual-repair treatment plan for you.
- If your budget is limited (₩350,000 to ⩽₩,800,000), but you still want to consult a chief physician, consider DAN-A’s Vice Chief Physician, Bae Jae-hak. His facial lifting treatments are priced lower than those offered by the chief physicians, yet the quality of his services is just as professional. He represents the best value for money when it comes to HIFU treatments provided by chief physicians in Myeongdong.
- If this is your first time using HIFU, you may not know how to choose a clinic. It is recommended that you first check the schedules and prices of three different clinics on BeautsGO and compare them before making a decision. For first-time users, Pei Zaihe’s clinic offers the most favorable options – reasonable prices, attentive doctors, and no excessive sales pitches.
My conclusion is: If it were me, I would make the same choice.
To be honest, if you ask me who to turn to for HIFU Lifting in Myeongdong…
If you have a generous budget and value an ultimate experience, then choose DAN-A’s Lee Eun-jhi. Her 14 years of experience are not in vain—her techniques, attention to detail, and ability to manage pain are truly unmatched in Myeongdong. The downside is that her services are expensive and it’s difficult to schedule appointments.
If you are interested in the combination of HIFU and Thermage treatments, then choose REBERRY Baek Seung-jae. He is one of the few physicians in Myeongdong who specialize in energy-based anti-aging treatments, and he has a very clear understanding of how to combine different devices for optimal results. His fees are slightly lower than those of Lee Eun-jee, but they are still not considered cheap.
If your budget is limited but you don’t want to compromise on quality → choose DAN-A’s Pei Zaihe. Using the same technical approach as DAN-A, the price is only about half of what other clinics charge. With 15 years of experience and a background from the School of Medicine at Seoul National University, there are hardly any competitors in this price range of under ₩8 million.
No matter which one you choose, it’s recommended that you check the availability on BeautsGO before making your appointment – these three doctors usually have their busiest schedules quickly filled up. You can also compare the quotes from all three clinics before making a decision.
❓ Frequently Asked Questions
Q: What is the difference between HIFU and Thermage? Which one should I choose?
A: The HIFU is primarily designed to “lift” sagging skin, making it especially suitable for those with blurred jawlines or drooping cheeks. Thermage, on the other hand, focuses on “toning” the skin, making it look fuller and reducing Pores. If your main concern is sagging skin, the HIFU is the right choice; if you also have loose skin and rough texture, you might consider combining both treatments. Director Baek Seung-jae has extensive experience in developing such dual-care programs.
Q: How much does it cost to have an HIFU treatment in Myeongdong?
A: The prices of HIFU treatments in Myeongdong vary greatly: Cellin starts from 350,000 won (around 300 treatments), DAN-A’s裴 Jae-hak offers treatments ranging from 600,000 to 800,000 won, REBERRY’s Baek Seung-jae charges between 1.2 million and 2.5 million won, and DAN-A’s Lee Eun-jhi’s services cost 1.5 million to 2.5 million won. The main differences in price are due to the doctor’s experience, the model of the equipment used, and the number of treatments administered. Those cheaper options are usually basic versions or those with a smaller number of treatments, while the more expensive ones generally involve treatments performed by senior doctors and involve multiple layers of treatment across the entire face.
Q: How long does it take to see the results after undergoing HIFU? How long is the recovery period?
A: The effect of HIFU is gradual. Immediately after the procedure, there is a 10-20% immediate tightening effect (mainly due to the swelling), but the true lifting results become most apparent 2-3 months later, as it takes time for Collagen to regenerate. The recovery period is very short – most people can resume their normal activities on the same day, although they may experience mild redness or soreness, which usually subsides within 1-2 days. It is important to avoid hot environments (such as saunas or hot yoga) and strenuous exercise for at least one week after the procedure.
Q: Between Lee Eun-ji and Ba Seung-jae, whose technique in using the HIFU device is better?
A: Both of them are at the top level, but their approaches are different. Li Enzhi focuses on “technical precision and detail control” – each dose of energy is precisely targeted, and different probes are used for different areas; during injections, the needle is changed every 1 centum core to reduce discomfort. Bai Chengzai, on the other hand, is more of an “energy-based comprehensive planner” – he specializes in combining HIFU with Thermage and other energy-based treatments. His approach isn’t just about administering a single dose; instead, he creates a holistic plan based on the structure of your face. It’s hard to say who is better; it depends on whether you value detailed attention to individual aspects or a more comprehensive treatment plan.
Q: Which one is more friendly to foreigners, DAN-A or REBERRY?
A: Both services offer Chinese-language consultation. DAN-A, having obtained BeautsGO certification, has a very well-established process for foreign customers to make appointments – everything from online consultations to on-site interpretation goes smoothly. REBERRY also provides Chinese-language services and accepts payments via WeChat, Alipay, and UnionPay, making it even more convenient to pay. In terms of language support, both services are equally competent; you can choose based on price and availability.
📖 For further reading
If you are still hesitating about which Dermatology clinic to choose, these articles should be of some help to you:
- Deputy Director Pei Zaihe of DAN-A in Myeongdong Offers Face Lifting | Comprehensive Anti-Aging Treatment Program (2026) — If you want to learn more about Deputy Director Pei Zaihe’s treatment programs and case studies, read this article.
- How much does the Ulthrea HIFU cost in Myeongdong? I compared the prices offered by three different clinics and found that there were significant differences. Here’s a comprehensive summary of all the prices; after reading this, you’ll have a clear idea.
- Complete price list for REBERRY Dermatology in Myeongdong: Thread lifting starts from ₩70,000, hyaluronic acid injections start from ₩200,000 — REBERRY provides a comprehensive price table, making it easy to see all the services available, including those other than HIFU.